Almost everyone has heard of Mount Everest but if a photo of Everest was in a random line-up of other mountain photos very few would be able to pick it out. Unlike Everest, The Matterhorn is easily the most recognizable mountain but it is only a small fraction the size of Everest. Sometimes you can't compete head-on with number one and in those cases you need a good strategy to maximize what you do have.
Consider the photo above. Why is the Mona Lisa the most famous painting in the world? It is small, most people are not affluent enough in art to tell you why it is so good and, if you stood next to it long enough you would hear more than one person say, "that's it????" with a tone of disappointment.
Maybe for some things or people it is all about the story.
What's Your Story?
Welcome to Matterhorn PR, a Calgary-based PR firm with a global reach. If you are a member of the media and are looking for information on one of our clients, click on his or her name on the above menu. If you can't find what you are looking for please call 403-991-8863.
Matterhorn PR offers a very hands-on public relations and marketing service to high profile businesses and people. Several Calgary YPO members, not all of whom are listed on this website, use our service because:
- we have an outstanding track record - all of our business comes from referrals, we don't solicit
- we understand the nature of your personal life and your business life and we create a custom strategy that works for both
- David Howse, the President of Matterhorn PR, manages your PR and only hands off less sensitive tasks to
his team
- our values:
- Loyality: like a dog.
- Honesty: David is known for telling it as he sees it so don't expect a "yes-man."
- Dedication: if you look bad, we look bad; if you love us, we get your referral. We want your referral.
- Team work: both client and agency have to be on the same page and cooperating to pull of something special.
- Operational Effeciency: when working with the kinds of clients we work with, not wasting anyones time or money is quite obvious. We promise to never waste yours.
- Execution: we love it when a plan comes together.
- Responsibility: we don't pass off mistakes, you are paying us to get it done and done correctly.
- Loyality: like a dog.
Matterhorn PR is not your typical PR agency; we are leaders at public relations representation within an overall business and marketing structure. We are marketers first - public relations is just one tool. - David Howse, President
